ICT social interfaces and business transactions in the Nigerian fashion small and medium-sized enterprises
1 Obafemi Awolowo University
2 Department of Family, Nutrition and Consumer Sciences, Obafemi Awolowo University, Ile-Ife, Nigeria
3 University of Ilesa
4 Department of Information and Communication Technology, University of Ilesa, Ilesa, Osun State, Nigeri
5 Department of Computer Science and Engineering, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
6 School of Digital Technologies, Tallinn University, Narva mnt 29, Tallinn 10120, Estonia
7 Department of Polymer and Textile Engineering, Ahmadu Bello University Zaria, Nigeria
8 Department of Home Economics and Hospitality Management Education, Faculty of Vocational and Technical Education, University of Nigeria, Nsukka, Enugu State, Nigeria
* Corresponding author: diyaolu@oauife.edu.ng
2 Department of Family, Nutrition and Consumer Sciences, Obafemi Awolowo University, Ile-Ife, Nigeria
3 University of Ilesa
4 Department of Information and Communication Technology, University of Ilesa, Ilesa, Osun State, Nigeri
5 Department of Computer Science and Engineering, Obafemi Awolowo University, Ile-Ife, Osun State, Nigeria
6 School of Digital Technologies, Tallinn University, Narva mnt 29, Tallinn 10120, Estonia
7 Department of Polymer and Textile Engineering, Ahmadu Bello University Zaria, Nigeria
8 Department of Home Economics and Hospitality Management Education, Faculty of Vocational and Technical Education, University of Nigeria, Nsukka, Enugu State, Nigeria
* Corresponding author: diyaolu@oauife.edu.ng
Abstract
Information and Communication Technology (ICT) has become an integral part of business operations and transactions, impacting business performance. The study identified ICT social interfaces used for business transactions in the fashion Small and Medium-sized Enterprises (SMEs), investigated business transactions that engage ICT, and identified the challenges associated with ICT use. Purposive sampling was used to select 385 fashion designers from the six States in Nigeria. Data was collected using a questionnaire and interview schedule. The result showed that ICT social interfaces used include social media and e-commerce platforms for communication. WhatsApp (74.8%) and Facebook (69.4%) were the most proficiently used. YouTube (27.3%) and Instagram (32.2%) were also fairly popular, but with lower proficiency levels. The majority are conversant with the internet and social media. Respondents expressed strong training needs in learning new skills, digital sample display, online banking, and product marketing. This study recommended training for fashion designers in the use of the internet to boost their business interactions. It offered insights that can inform industry practices, policies, and strategies while providing a comprehensive understanding of how ICT social interfaces shape business performance in the dynamic Nigerian fashion sector.
Keywords
ICT
Social Interfaces
Fashion Designers
Digital Literacy
Social Media Marketing
Fashion SMEs
How to Cite
Diyaolu, I., O., B. K., Oluwayemisi, A. D., E., O. A., O., A. I., O., O. A., A., O. A., O., A. E., & I., U. E. (2026). ICT social interfaces and business transactions in the Nigerian fashion small and medium-sized enterprises. Nigerian Journal of Textiles, 12(1), 1-8.
I. Diyaolu, B. K. O., A. D. Oluwayemisi, O. A. E., A. I. O., O. A. O., O. A. A., A. E. O., and U. E. I., "ICT social interfaces and business transactions in the Nigerian fashion small and medium-sized enterprises," Nigerian Journal of Textiles, vol. 12, no. 1, pp. 1-8, January 2026.